Email marketing goes back to the early days of the internet when dial-up connections and AOL reigned supreme. However, email marketing has recently undergone a renaissance, thanks to rising of smartphones. Smartphones enable your customers to access their emails wherever they go. All of this means that email marketing is more relevant than ever. Although it may not be as trendy as newer competitors, such as social media marketing, email marketing still has one of the best ROI’s you can get. Continue reading to find out why.
Emails can reach your customers wherever they are
Getting your message in front of the right people is one of the most important parts of marketing communication. The beauty of email marketing is that your messages go right to your audience. The average smartphone user checks his or her phone 46 times a day, and much of that time is spent checking emails. You can send your marketing email append to work or personal inboxes, putting them next to the recipient’s work or personal emails.
Emails offer effective personalization
As we have written before, consumers love personalized content. Consumers are hit with so many generic and poorly-targeted messages that personalization gives you the opportunity to stand out. Quick and effective personalization is one of the advantages emails have over other marketing channels. With emails, you can add the recipient’s name to the subject line and body of the email. And with the help of new software, you can even personalize the images that appear in your emails.
Emails have an excellent ROI
One of email marketing’s biggest advantages is its ROI. Not only can email marketing cost less than social media marketing, it is also more effective. According to McKinsey and Co, “Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
Conclusion
Despite its age, email is still one of the most effective forms of marketing. It is relatively inexpensive and allows you to reach your audience wherever they are. If you would like to learn more about email marketing, you may like some of our email guides, which include information about the best practices for email design, email deployment, and avoiding the spam folder. And when you are ready to start your next email campaign, click here to learn about our email append services.
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